Challenge
For CES 2015, Matthew McLemore, founder of Buzz Mack Media, faced a unique and exciting challenge: to transform a limited set of resources, specifically a few iPads and touchscreen displays, into an engaging and interactive demonstration that showcased the remarkable capabilities of DTS sound technology. This project was not just about showcasing technology, but about creating an immersive experience that highlighted the innovation and superiority of DTS sound. The biggest challenge was engaging conference goers with a touch screen experience when they may or may not know it's touch-enabled, and how to show how controlled surround sound works and can be interacted with in a visual display.
Process
Matthew's approach was multi-faceted and innovative. He started by developing a comprehensive plan to maximize the potential of the iPads and touchscreen displays. Matthew conceptualized each piece of DTS's sound experiences, created UX Design, and crafted wireframes for an interactive interface that was both user-friendly and visually appealing, ensuring the demonstration would not only capture but also retain the attention of CES attendees. The interface was tailored to intuitively guide users through the various features of DTS sound, with a focus on interactivity to enable a hands-on experience. The presentations were both autonomous and interactive to engage with attendees, both hands-on and hands-off. Visual cues, like an animated hand presented to the viewer that each screen was touchable. We synchronized the technology seamlessly, ensuring that the iPads and touchscreen displays worked in harmony to deliver an unforgettable auditory and visual journey.
Results
The result was a resounding success at the CES conference. Our interactive demonstration became a standout attraction, drawing in crowds and generating buzz. Attendees were able to experience the full range of DTS sound features through an intuitive and engaging setup. The demonstration not only highlighted the technical prowess of DTS Sound but also demonstrated Matthew McLemore's ability to innovate and deliver exceptional experiences with limited resources. This project showcased our team's creativity and technical expertise, solidifying our reputation as a leader in interactive technology demonstrations. Even though this was created in 2015, it has been included as a case study to demonstrate the timeless appeal of our futurist ideas.
